The Malaysia Healthcare Travel Council (MHTC), in collaboration with TV3 and Tourism Malaysia, has launched the Helo Doktor Tour by MHTC to bring healthcare and wellness engagement closer to communities.
The initiative builds on MHTC’s MH Wellness programme and aims to raise awareness of Malaysia’s healthcare capabilities and medical tourism offering. Through TV3’s Helo Doktor platform, the programme will combine television content with direct community engagement, giving the public, including expatriates and healthcare travellers, opportunities to learn more about health, wellness and available medical services.
The pilot programme will feature four episodes involving MHTC senior management and doctors from MHTC member hospitals. Activities will include health screenings, community engagement sessions and digital television content for TV3.
The initiative draws on the strengths of the three organisations. MHTC will provide expertise in healthcare promotion, TV3 will produce and distribute healthcare content, while Tourism Malaysia will highlight Malaysia’s wider destination offering.
“Helo Doktor Tour by MHTC builds on our MH Wellness initiative and takes our engagement with health and wellness a step further,” said MHTC chief executive officer YBhg. Dato’ Suriaghandi Suppiah.
“By bringing together our member hospitals, TV3 and Tourism Malaysia, we can connect the expat community, healthcare travellers and public with relevant healthcare information while showcasing the depth of expertise within Malaysia Healthcare.
“This is also an opportunity to share a more complete picture of Malaysia as the Preferred Healthcare Destination, where healthcare expertise is complemented by the care and hospitality that define the patient experience.”
Farah Shamsudin, acting chief operating officer of Media Prima Content & TV Networks, said the partnership would give Helo Doktor a wider platform to address everyday health concerns and increase public understanding of healthcare services available in Malaysia.
“Helo Doktor’s strength lies in turning complex health topics into clear, practical information that audiences can relate to,” she said.
“Through the Helo Doktor Tour by MHTC, we are taking this programme into communities, connecting the public, including expatriates, directly with healthcare professionals.
“By pairing TV3’s reach with direct public engagement, we can encourage informed conversations about health and give Malaysia’s healthcare expertise greater visibility, supporting the growth of medical tourism.”
Tourism Malaysia director-general Mr Mohd Amirul Rizal Abdul Rahim said the collaboration would highlight how Malaysia’s healthcare services complement its tourism offering.
“Malaysia’s tourism offering extends across its destinations, culture, hospitality and visitor experiences, making Malaysia Beautifully Yours,” he said.
“Through our collaboration with MHTC and Media Prima, we can strengthen awareness of how these offerings complement Malaysia Healthcare’s capabilities, particularly for international visitors seeking healthcare in Malaysia.
“By connecting healthcare with the wider destination experience, we can present a more holistic picture of Malaysia and support the continued growth of medical tourism in line with the aspirations of Visit Malaysia 2026-2027.”
Anchored in Malaysia Healthcare’s “Healing Meets Hospitality” narrative, the programme will bring together healthcare expertise, wellness education and the experience of receiving care in Malaysia.
Following the pilot in 2026, Helo Doktor Tour by MHTC is scheduled to expand nationwide in 2027. The expansion will involve more locations and create further opportunities for MHTC’s 91 member hospitals to participate.
The programme will also support efforts to raise awareness of Malaysia Healthcare among international healthcare travellers, particularly in neighbouring markets, through targeted community engagement and storytelling.
