Parents visiting the TCE Baby Expo can learn more about children’s brain development through the S-26 Gold Progress booth activation, which features sharing sessions, parenting conversations and access to the brand’s proprietary Brain Visualiser.

The event, themed “Over 50 Years of Brain Research dedicated to Nurturing Exceptional Minds”, aims to help parents better understand how nutrition, learning and everyday interactions support brain development in children. PP Health Malaysia (PPHM) was invited to attend the session and experience the Brain Visualiser.

Wyeth Nutrition said the activation reflects a major milestone in its research journey, with more than five decades spent advancing knowledge in areas such as brain connections, myelination and key nutrients including sphingomyelin and DHA, which support children’s ability to think quickly and learn faster.

The company said its research has contributed to a better understanding of how strong brain connections are linked to children’s learning and development. It added that myelination helps the brain transmit signals more efficiently, and that these scientific findings inform the “10x faster brain connection” message for S-26 Gold Progress.

A key feature of the booth is the Brain Visualiser, an interactive experience designed to help parents understand what happens inside a developing brain. Through visual simulations, parents can explore how brain connections support the way children learn, process information and respond to the world around them.

“For over 50 years, Wyeth Nutrition has been advancing the understanding of children’s brain development through science and research,” said Ms Yeoh She Shiang, Business Executive Officer, Wyeth Nutrition Malaysia. “As we celebrate this milestone, we want to help parents better understand what science means for their own children. The Brain Visualiser allows parents to see concepts that are often difficult to explain and brings decades of brain research to life in a meaningful and engaging way.”

The programme also includes a sharing session by Consultant Paediatrician Dr Ryan Ng, who explains why the first 1,000 days are one of the most important periods in a child’s development.

During the session, parents can gain insights into how the brain develops, the role of myelination in helping the brain process information more efficiently, and why everyday activities such as talking, reading and playing are important in building strong brain connections. The session also covers executive function, which helps children focus, solve problems, adapt to new situations and regulate their behaviour.

“The first 1,000 days are a remarkable period of growth because children’s brains develop faster during this time than at any other stage of life,” said Dr Ryan Ng, Consultant Paediatrician at 123 Child Specialist Clinic. “Many parents think brain development is determined by big milestones, but it is often the small everyday quality moments that matter most. Simple activities such as talking, reading, playing and exploring together help build important brain connections that support learning and development in children.”

Dr Ryan added that a child’s development is shaped by nutrition, stimulation and a nurturing environment.

“Brain development is shaped by a combination of factors. Right nutrition provides the building blocks for developing strong brain connections, while everyday interactions and learning experiences help strengthen these connections that allow children to think, learn and adapt. These elements work together to help children reach their unique potential.”

The event also includes a parenting conversation with momfluencers Karen Kho and Yee Fei, who share their personal experiences of modern parenthood. The discussion focuses on the challenges parents face today, the importance of recognising children’s unique strengths, and the value of small everyday moments in growth and development.

Through these real-life parenting stories, parents can gain practical perspectives on balancing information, expectations and decision-making while supporting their children’s brain development journey.

Wyeth Nutrition said it remains committed to translating scientific discoveries into nutritional innovations and educational experiences that help support children’s growing brains and build strong foundations for learning.

“All children have unique strengths and potential,” added Ms Yeoh. “Our role is to help parents better understand how they can unlock that potential. As we celebrate over 50 years of brain research, we remain committed to advancing brain science and translating that knowledge into meaningful innovations and educational experiences for families.”

The S-26 Gold Progress booth is open to visitors at the TCE Baby Expo, where parents can engage with the Brain Visualiser, hear from experts and gain practical knowledge on supporting their children’s brain development during the critical early years of life.